Kourtney Kardashian is the Latest Mommy Blogger
Watch out Dooce. Move over Soleil Moon Frye. Make way Daphne Brogdon. There’s a new mom in the wide world of video blogging...It’d be easy to critique this show with a lot of snark, but not every program (parenting or otherwise) always needs to be about something with some gravitas. Kourtney’s Mommy Blog is the reality TV version of Momversation or (insert your favorite mom-oriented online video program here).
Meet the Creators of YouTube’s Channels
The channels that grabbed the most headlines Friday had celebrity power including singer Madonna and rapper Jay-Z, and model Brooke Burke, among others.
But many of the partners for the initiative aren’t necessarily partnered with celebrities and already produce online videos that attracted the attention of YouTube executives [including] KinCommunity, a women’s lifestyle channel featuring content on food, fashion, parenting and personal stories. Created by Deca.tv, a women’s digital media company that creates and syndicates women’s video content.
More Great Content Creators Coming to YouTube
Even more original entertainment will soon join YouTube's existing channel lineup, created by well-known personalities and content producers as well as some of the most innovative up-and-coming media companies and some of YouTube's own existing partners.
YouTube Confirms Plans To Take On Cable With ‘Channels’, Names Dozens Of Partners
YouTube’s ambitions to challenge cable television head-on are getting a big boost tonight: the world’s largest video site is announcing that it’s lined up a slew of new content partners who will be developing shows for the site, covering everything from sports to comedy to music. The news had been rumored for some time, including a report last week in the WSJ.
In a blog post announcing the news, YouTube says its goal with these channels is to “[give] you more reasons to keep coming back again and again”. The post references the so-called “defining channels” born out of cable, like MTV, ESPN, and CNN, and says that the next generation of these will emerge on YouTube.
These channels will start coming online next month (“continuing over the next year”, so some will take a while), and will be available anywhere YouTube is.
[Included in this list of content partners is] DECA KinCommunity
YouTube Goes Professional
Google Inc.'s YouTube is going Hollywood.
The Internet company is finalizing deals with well-known personalities, such as skateboarder Tony Hawk, and major media companies to produce original content for its popular video website, as it seeks to become a next-generation cable provider that oversees dozens of free online "channels" with professional-grade shows, people familiar with the matter said.
YouTube, the world's largest video site, is putting up more than $100 million in cash advances to get some of the content produced, said the people. YouTube will recoup the funds from advertising revenue it sells against the content, later splitting ad ...
Women’s Digital Media Firm DECA Inks Deal With Time Lifestyle Group
Under the partnership, content from brands including MyRecipes, Cooking Light and Real Simple will be distributed on Her Channel in the new syndication pact.
Time Inc.’s Lifestyle Group, comprised of Real Simple, This Old House and MyRecipes.com, has inked an exclusive partnership with women’s digital media company DECA to provide content to the firm’s Her Channel online video syndication network.
Under the deal, Time Inc. and Her Channel will each pocket a third of the advertising revenue, with editorial sites taking the remaining 33 percent.
"We're always looking for innovative ways to reach new consumers and are looking forward to distributing our smart, how-to videos through our syndication partnership with Her Channel," Time Inc. Lifestyle Digital GM Tina Imm said.
Syndication partners for Her Channel, which reaches a monthly audience of more than 35 million women, include ABC, BurstMedia, BlogHer and Yahoo, among others.
"Now that Her Channel reaches over 35 million women monthly, our syndication platform is an invaluable resource for premium content owners, quality women's sites and brand advertisers looking to reach women through video,” DECA CEO Michael Wayne said. “We are thrilled to have Time Inc. content on the Her Channel platform. Through our partnership, Her Channel will deliver outstanding lifestyle video content from premier brands like Cooking Light and Real Simple to millions of women online."
Launched this year, Her Channel partners with advertisers, content producers and women’s websites to bring together brand campaigns and online video programming for female audiences online.
Kraft Foods and DECA Create New Web Series with Host Soleil Moon Frye
Many know Soleil Moon Frye as the iconic Punky Brewster from the popular 80’s television show, but over the past several years she has also built a respectable presence in social media. Among her many online accomplishments, she founded her own community through Ning, serves as Target’s first online “Mommy Ambassador,” and has over 1.4 million followers on Twitter.
Her newest venture comes through Kraft Foods and DECA, the digital media company which owns and operates web shows like Momversation, Good Bite, and others. Moon Frye has been hired as the host of the new HerSay web series, a daily chat fest aimed primarily at mom bloggers.
From the HerSay website:
Her Say is a new daily web series for women who want to stay connected, be inspired and feel empowered. Hosted by Soleil Moon Frye and a team of the most respected bloggers from around the web, Her Say keeps busy women in the know.
The show began on May 17 and features episodes roughly two to four minutes in length, each preceded by a commercial for a Kraft Foods brand. The topics have covered everything from style to celebrity gossip and tech tips to home remedies. Bloggers from across the web have been featured, including Catherine McCord from weelicious and Jamie Morrison Curtis from Prudent Baby, and the site features a collection of panelists who will regularly contribute to the series.
Soleil Moon Frye, Moms Get a Web Series from Kraft
Deca owns, operates, and produces HerSay, which it created along with Kraft Foods and the team at Kraft One (an arm of advertising agency Digitas and media specialist agency Mediavest dedicated to Kraft Foods initiatives). “This is a unique opportunity that leverages branded content to reach a specific audience, opening their eyes to experiences and brands they’ll want to be involved in, and then share,” says Sam Chadha, EVP, Managing Director, Kraft One. “We’re thrilled to partner with Kraft and DECA to ignite real-time conversations among women in the online community. Harnessing the collective power of their voice will fuel valuable content for this audience and impact for our client.”
Digitas, Kraft Launch 'HerSay' Series
Publicis agency Digitas, its client Kraft, and media company DECA TV have teamed up to launch "HerSay http://www.hersay.com," a daily, 2-4 minute online video show for women. Soleil Moon Frye, former child star of "Punky Brewster" and now a popular blogger, hosts the show, which debuted Monday.
Content and themes for each episode are based on what's buzzing in the women's blogosphere, Digitas told BostInnovation.com. Topics the first week have included Maria Shriver leaving Arnold Schwarzenegger, Ashton Kutcher joining "Two and a Half Men" and recycling old bridesmaids' dresses. Digitas said that 40 of the first 72 episodes will weave in and feature Kraft brands. Tuesday's episode opened with a video ad for Kraft Macaroni & Cheese.
Kraft Courts Mommy Blogger Readers With Online Talk Show
Kraft is launching an online talk show hosted by former Punky Brewster star Soleil Moon Frye, a prominent mommy blogger.
Thirteen Kraft brands, including Jell-O, Mac and Cheese and Chips Ahoy!, will be featured in the series, HerSay, which will tap content and themes discussed by mommy bloggers. Frye, whose blog can be found here, is part of the draw. HerSay is owned and operated by DECA, a digital media company aimed at women.
When YouTube Cuts You Off: Get Ellen Deca takes Women's Channel Kin and turns it into video ad network
Deca Builds Out Premium Network for Moms Video syndicator nabs deals with NBCU, CBS, others
After Makeover, YouTube Channels Begin to Roll Out
Wall Street Journal
YouTube's New 'Channels' Flicker to Life With Mom-Focused 'Kin'
Women’s Digital Media Firm DECA Inks Deal With Time Lifestyle Group
The Hollywood Reporter
DECA Launches A Video Syndication Network For Women