Studios-Backed Web Efforts Stalled for Now; Who's Left?
Meanwhile, some of the studio efforts left in the field include...DECA, which is now focusing on video-focused vertical community sites like Momversation and others.
Digital Power 2009
Content Captains: Developing new-media programming to remember
Co-founder, president and CEO, DECA
Wayne launched his first startup, an English-language magazine in Prague, right out of college in 1995. He then helped build music site Launch.com, which raised $80 million in 2001 and was later bought by Yahoo. And since 2007, he's raised $15 million for his digital entertainment startup that nurtures "organically grown Internet stars." So far, he's built seven properties, including Smosh, a teen site that's the third most-watched YouTube channel of all time; Momversation, videos and blogs by moms; and Project Lore, dedicated to the popular online game World of Warcraft. "There is this idea that talent is based in L.A," he says. "We feel that Internet talent is all over the world."
Digital Dealmakers: Michael Wayne, Co-Founder and CEO of DECA
The player: Michael Wayne, co-founder and CEO of digital studio DECA.
The play: DECA is a digital studio that funds, markets and distributes digital shows. The company makes money via advertising support for its shows.
The pitch: DECA’s focus is on nurturing talent and personalities who are unique to the Web, Mr. Wayne said. In addition, DECA aims to bring brands early on into Web-centric content that they feel comfortable sponsoring. The company’s projects include Momversation, Project Lore and Smosh. These all have a Web ethos but are also brand-safe for many advertisers, Mr. Wayne said. DECA has stuck deals with brands including Activision, Bank of America, Blizzard, Falcon Northwest, IBM, Target, Verizon and Visa.
Seven Video Content Pioneers to Watch
DECA is always surprising me. It really looks at the digital space as a blank canvas and constantly rethinks and reinvents what a content experience might look like. Some projects it's developed over the last year include the innovative vlogger aggregated show Momversation and expansion of the Smosh empire. And in addition to developing and expanding great shows, it also develops the brand utilities that surround shows and motivation strategies.
Who Will Survive Online Shakeout?
Digital studios like DECA, Agility, Next New Networks, Electric Farm Entertainment, Revision3 and others are fiercely competing with YouTube, Hulu, broadcast and cable networks and online video advertising networks for the precious few Web video ad dollars. Media firm Magna forecasts the U.S. market for online video will grow by 32% this year, rising from $531 million in 2008 to $699 million in 2009.
Momversation - Interact with Mommy Bloggers. Become a Smarter Parent.
We were very impressed when we first got a look at Momversation. The site is attractive and it’s easy to find current and recent posts as well as links to the site’s other features. Getting into Momversation is as easy as clicking on the play button for the video. You will see a well produced video featuring some of the site’s nine panelists. Within each video, there are short snippets from each panelist, keeping the viewer’s interest levels high. Once an episode is over, there are opportunities to connect with the panelists and with other moms through the blog comments and the site’s own forum.
Nielsen Power Moms 50
Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence.
Momversation panelists, including Daphne Brogdon of Cool Mom, comprise six of the top 15 Power Moms online.
Fighting in Front of the Kids
For decades, studies have shown that when parents fight, children are likely to become aggressive, anxious and withdrawn...
I like Asha Dornfest’s analysis, during a chat over on the Momversation a while back, about arguing in front of the children. Describing a “bickerfest” with her husband in front of their 4-year-old daughter, Dornfest, who is the founder of the Web site Parenthacks says:
“All three of us actually learned something from the resolution. She got to see us working it out and actually laughing about it later and realizing how silly it was. It’s not necessarily a good thing if all the kids ever see are Mommy and Daddy speaking very reasonably and always working things out like adults. It seems to me that conflict resolution is something you have to learn. It’s probably best learned at home, and if you never see anyone getting angry with each other, how are you going to deal with it when you grow up?”
In other words, if you fight fair, odds are you won’t mess up your kids. Which is a relief to those of us — I’d wager MOST of us — who fall short of the kind of hushed, serene household where my grandparents lived.
Momversation on Live with Regis and Kelly
Regis Philbin and Kelly Ripa discuss Momversation on Live with Regis and Kelly on April 2, 2009.
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Wall Street Journal
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The Hollywood Reporter
DECA Launches A Video Syndication Network For Women