Blog
Kin Community NewFront Event
DECA hosted its 3rd annual NewFront event at the Soho House in New York on May 3, 2013 to introduce the advertising community to Kin Community, the leading women's video community on YouTube.
Forget 'Veronica Mars,' The Real Kickstarter Surprise is 'Lizzie Bennet'
The team behind "The Lizzie Bennet Diaries," a YouTube-based adaptation of "Pride and Prejudice," have already raised $430,000 and counting, mainly by selling a DVD of the complete series (There are currently a few hours to go on the Kickstarter campaign, which can be found here). Funds from the sales will go toward a new Austen adaptation, "Welcome to Sanditon," based on the author's unfinished "Sanditon."
Where did "Lizzie Bennet" come from? Out of view of the mainstream media, the web series has racked up an impressive 180,000 YouTube subscribers, enough so that, right before DECA came in to take part-ownership of the show, it was self-sustaining (revenue paid for production).
DECA is a media company that provides programming for women across platforms. According to a Gigaom report on the series, the DECA deal with "Lizzie Bennet" allows DECA to take over the administrative aspects of the show. DECA co-owns the series and has a deal that ties them to future endeavors from the "Lizzie Bennet" producers.
Kin Community LA Partner Meetup
Last week we hosted our first Kin Community partner meetup at the Viceroy in Santa Monica for all of our west coast partners. It was so much fun to meet and mingle with some of the fantastic talent we have in our community!
4th Annual DECA on Ice
DECA 2012 Holiday Party
Happy MichaelWeen!
For Halloween, the DECA team pranked CEO Michael Wayne, tricking him to believe we'd all wear cowboy-themed costumes when really we dressed as him!
Kin Network Launch Party at Public Hotel, Chicago
DECA Volunteer Day: Boys & Girls Clubs of Santa Monica
The DECA team had a fun volunteer day at the Santa Monica Boys & Girls Clubs where we repainted their cafeteria and hung out with all the amazing kids.
DECA's 5th Anniversary Party
2012 DECAlympics