Deca

Grab Them And Keep Them In 3 Short Steps

Adam Boyden for MediaPost December 9, 2009

By supplying content in a robust, visual manner through video, you can engage audiences on a whole new level. Momversation does this very well through a network of online influencers who contribute videos on topics of interest to moms, ranging from sick days to learning disabilities, to how to keep your kids healthy. The videos provide additional exposure for the influencers involved, and another forum for ad-based revenue.

For marketers, this is a reminder that today's video goes beyond the traditional 30-second spot. Production quality can vary, length of time can vary, and even tone can be modified, but as with social media, the voice and the content should be authentic and genuine.

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