Grassroots-focused Deca Cooks Betty Crocker Pact
The ad market for original online video has been hit hard of late by the recession and an oversaturated market.
But the online video startup firm Deca has scored a spate of successes—particularly with traditional brands—by focusing on aggregating and nurturing grassroots Web talent. The company has unveiled a branded entertainment video program for General Mills’ Betty Crocker on its recently launched property Good Bite, as well as a new service-oriented parenting site called Parents Ask.
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