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HP: Introduction
HP partnered with Parents Ask to promote its new PhotoSmart Premium printer. In this unique ten-video series, Parents Ask‘s leading female tech influencers demonstrated the ease and power of the HP PhotoSmart Premium with TouchSmart Web. The 6-month campaign successfully met all goals and exposed HP’s new printer to the female tech community.
HP: Objective
HP’s goal was to promote awareness of the TouchSmart Web printer to females, families, and the tech community through partnering with Parents Ask‘s leading female tech influencers to demonstrate the ease and power of the HP PhotoSmart Premium with TouchSmart Web and related print applications.
HP: Execution
- Parents Ask partnered with eight leading female tech bloggers to produce a ten-episode series that demonstrated the functions and benefits of HP’s Touchsmart Web printer.
- Bloggers promoted the new printer to their communities through their blogs, Facebook pages and Twitter.
- Campaign revolved around a customized Branded Channel with HP skin and roadblocked ads on ParentsAsk.com.
- Videos, pre-roll and banner ads were distributed across Deca’s highly targeted women and tech network partner sites.
HP: Results
HP’s Parents Ask campaign goals were met with the following results:
- More than 2.5MM pre-roll impressions
- More than 14MM click-to-play video impressions
- More than 3.7MM video views from ParentsAsk.com and partner networks
Total Reach of More Than 20MM
