Massages, Manicures, Moms at DECA Digital NewFront
That’s why the DECA NewFront was packed with manicurists, masseuses, and make-up artists. The digital media studio and distribution network behind Momversation wants to appeal to brands that want to appeal to moms. And if the lines at the various pampering stations were any indication, it seems like the company did a great job at getting the attention of relevant advertisers.
While admen, adwomen, and at least one Tubefilter-er were getting their hands massaged, make-up done, or nails did, DECA execs showed clips from the company’s no less than 15 planned or already-released mom-oriented original programs. They also announced the upcoming relaunch of Momversation on Mother’s Day 2012. The site will transform from a home to its flagship program (which garners more than 4 million video views a month) to an editorially curated destination for a number of female-oriented programs from major distributors and networks including Time, Inc., Viacom, Disney, Discovery, and iVillage.
So, come May 13, 2012, consider sending your mother a link to Momversation in addition to a sweet card and that bouquet of flowers.
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