Emma Approved: Creators of The Lizzie Bennet Diaries Try Another Jane Austen Series
Bernie Su and Hank Green captured the hearts, iPhones, Pinterest pages, Instagram accounts and GetGlue music playlists of teens across America with their 2012 series The Lizzie Bennet Diaries, which updated Pride and Prejudice to modern life through real-time transmedia storytelling. The series consisted of 9½ hours of content stretched over 160 videos on five YouTube channels plus 35 social media profiles. It earned more than 40 million views, picking up a Streamy Award for comedy writing in the process.
In addition to Lizzie's weekly YouTube video diaries, which made up the meat of the series, viewers could follow all the characters on Twitter, Facebook and more, experiencing additional storylines by observing their interactions. Fans also could interact with the characters, who would respond to viewers' tweets and posts.
Digital studio Deca TV, which came on as a producer of Lizzie Bennet after the first three months of the show aired, were happy to fund Su reinventing any classic for his next series, but Su only had eyes for Emma. "She's an 'ends justify the means' character with a heart of gold," Su says. "What she perceives may be incorrect, but her intentions are genuine. Given that she's so driven and has a lot of resources, she's incredibly powerful. And in a connective world today, she has all these resources at her hand and [is] capable of everything."
‘The Lizzie Bennet Diaries’ Wins An Emmy Award
The Academy of Television Arts & Sciences Interactive Media Peer Group has announced the five digital media programs that have won this year’s crop of Creative Arts Emmys. Among the usual suspects (online TV companions, TV channel mobile apps, etc.), one plucky YouTube series stands out: The Lizzie Bennet Diaries. The Streamy winner added the Emmy for Original Interactive Program to its trophy case, becoming one of the most popular web series to ever win an Emmy statuette.
Lizzie Bennet‘s transmedia elements–including its characters’ Twitter accounts and the entire world created around the series and its spinoffs–play crucial roles in securing the Emmy. Last year’s Original Program winner, Dirty Work, also included copious viewer interaction, and the Academy seems inclined to reward online programs that successfully turn storytelling into a game, and thanks in large part to its rabid, active fanbase, Lizzie Bennet seamlessly pulled off that fusion.
We love The Lizzie Bennet Diaries here at Tubefilter, so we’re excited to see it get the recognition it deserves. Here’s hoping Pemberley Digital’s next Jane Austen adaptation, Emma Approved, does just as fine a job of engaging its audience and turning web video into an interactive environment.
The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts: Encore to Austen-inspired Lizzie Bennet Diaries set for this summer
A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets.
But it's possible that the most desirable Web video buy was completely absent from the NewFronts. Indeed, a big question to watch for in this space is which brand or brand is going to nab The Lizzie Bennet Diaries this summer?
When YouTube Cuts You Off: Get Ellen Deca takes Women's Channel Kin and turns it into video ad network
Deca CEO Michael Wayne said he never considered shutting down Kin. "YouTube gave us a fantastic opportunity through their funding to create a world-class channel and network brand," he said. "Young men and women under 18 had a diverse set of [YouTube] brands that catered to them in gaming, humor, etc. We felt high-quality lifestyle channel brands targeting women 18-49 hadn't been effectively aggregated yet. And we have over 75,000 channel subscribers to promote new-owned channels and partner channels."
Kin has already pulled in advertisers such as Diet Pepsi, Target and T-Mobile, and Ellen certainly makes for a nice headliner to push the Kin Community brand forward.
Forget 'Veronica Mars,' The Real Kickstarter Surprise is 'Lizzie Bennet'
The team behind "The Lizzie Bennet Diaries," a YouTube-based adaptation of "Pride and Prejudice," have already raised $430,000 and counting, mainly by selling a DVD of the complete series (There are currently a few hours to go on the Kickstarter campaign, which can be found here). Funds from the sales will go toward a new Austen adaptation, "Welcome to Sanditon," based on the author's unfinished "Sanditon."
Where did "Lizzie Bennet" come from? Out of view of the mainstream media, the web series has racked up an impressive 180,000 YouTube subscribers, enough so that, right before DECA came in to take part-ownership of the show, it was self-sustaining (revenue paid for production).
DECA is a media company that provides programming for women across platforms. According to a Gigaom report on the series, the DECA deal with "Lizzie Bennet" allows DECA to take over the administrative aspects of the show. DECA co-owns the series and has a deal that ties them to future endeavors from the "Lizzie Bennet" producers.
Are ‘Lizzie Bennet Diaries’ Fans The Most Dedicated In New Media?
The Lizzie Bennet Diaries will soon air its final installment, and so we at Tubefilter are celebrating the only way we can. We hereby declare this week to be Lizzie Bennet Week, where we will examine one of the best new channels of the past year. We’ve already looked at the series’ remarkably successful Kickstarter campaign, and today we’re focusing on the LBD viewers, who have made enough art, fan fiction, and video tributes to prove they are among the most dedicated fans in new media.
Marketing Wizard Seth Godin on Success and Inspiration
Whatever the particular market phenomenon he is describing, Godin's central messge is the same: Face your fears. Risk failure. Struggle. Perservere. Be free. He offers no shortcuts or detailed directions.
"Seth is one of the few people I know about whom I would be comfortable using the overused term guru," says Kevin Kelly, one of the visionaries behind Wired magazine and author of What Technology Wants. "Technically a guru is an enlightened teacher of wisdom, not a mere expert. Seth is a legitimate guru. He dispenses wisdom and teaches wisdom. He is forever reminding everyone of the unchanging truths, and then overturning everything else, and constantly questioning his own--and your--discernment between the two."
Michael Wayne was building his digital media company, DECA, when Godin released Tribes. "He captured what we were thinking and experiencing before anyone had a name for it. I bought the book for everyone in our office," Wayne says.
Godin calls himself a teacher. He'd rather give his students a compass than a map. "I'm trying to say to people, just for a minute: Put on a set of glasses and see the world as I imagine it," he says. "Does it work for you? Does it feel right? Does it make sense? And, if it does, don't do what I just said to do--that's a cookie cutter. Invent your own next chapter."
Famous Actors Behind William Darcy of ‘Pride & Prejudice’
Daniel Vincent Gordh stars as William Darcy in “The Lizzie Bennet Diaries,” an internet series that takes Mr. Darcy into the digital age, with Lizzie Bennet narrating her life in a video blog.
To mark the 200th anniversary of 'Pride and Prejudice,' novelists, moviemakers and scholars are releasing a flood of new homages to cash in on the bottomless appetite for all things Austen.
On YouTube's 'Lizzie Bennet Diaries,' the characters have Facebook and Twitter feeds.
Hank Green and Bernie Su's Lizzie Bennet Diaries celebrates #darcyday
The Lizzie Bennet Diaries might be one of the most important web content stories of 2012: The YouTube adaptation of Jane Austen’s Pride and Prejudice has not only secured its financial future thanks to DECA, but has built an intense fanbase for future literary adaptations.