YouTube's New 'Channels' Flicker to Life With Mom-Focused 'Kin'
YouTube's $100 million experiment in original content won't start to bear fruit until early next year, but a couple of newly commissioned "channels" are getting off the ground early, including women-focused "Kin," from Deca, the company that operates websites like Momversation.com and CoolMom.com.
The channel, which went live Monday night, include four web series, or what Deca is calling "sub-channels," Kin Eats, Kin Style, Kin Parents and Kin Stories. Deca is planning to refresh the channel with at least 13 new episodes a week, all about one to three minutes long.
The shows are a definite step up in production values and quality from standard YouTube fare, though much shorter and still very bare-bones compared to TV content. The idea here is to keep programming costs economic for web video, yet good enough to appeal to brand advertisers, and that means spending in the low single-digit thousands per episode.
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